The Top 5 Ways to Sell Your Home This Winter


It’s the beginning of the year, which means that most people are thinking about their New Year’s resolutions, goals, and spending more time with loved ones.  Most people aren’t thinking about their home, but the reality is that many families need to sell their homes around this time of year.  To add to the frustration, it’s also a buyer’s market, which means there are a lot of homes for sales -- more than the amount of prospective buyers.  On top of that, it’s also pretty cold outside.  How can you make your home stand out from the rest, at one of the busiest times of year, and when it’s freezing?


Here are some of our top 5 ways to sell your home this winter:


  1. Take Advantage of Holiday Decor To Attract The Type of Buyer You Want --  You may still have your New Year’s decorations up, or perhaps some well placed Winter decorations,  You may have even started putting up Valentine’s Day, Carnival, Superbowl, or Easter decor. Your decorations will definitely speak to (and attract or detract) the type of potential buyer you want.  If you’re looking for upscale buyers with larger budgets, you may want to go all out and keep to a muted color palette.  If you’re looking for quirky buyers, first-time homeowners, or families, it’s okay to use every color in the rainbow in your exciting inflatable garden.  Just remember, your prospective buyer is thinking about how they’re going to decorate your home when it becomes their own.


  1. Don’t Forget the Rest of your Curb Appeal -- Because of holidays, engagements, and inclement weather -- we often forget to give our gardens and doorsteps the required amount of love until Spring cleaning time.  If you plan on putting your home on the market now, you definitely can’t wait.  Make sure your shutters are freshly painted, shrubbery is groomed,  weeds are pulled, and your gutters are cleaned.  It never hurts to add a wreath, and bonus points for some well planted seasonal flowers.


  1. Showcase Your Home throughout all seasons with some well placed photographs -- If it’s January or February and your pool is covered, but it’s gorgeous-- make sure to have a photo of the pool on display for potential buyers to view.  The same thing goes for your fabulous summer garden.  Just because it’s not there now doesn’t mean you can’t help them see what the home looks like year round.


  1. Proper Staging is Everything -- Although it’s nice to have a few strategically placed photographs of the house (especially when looking its best)--  it’s definitely a great idea to eliminate all other clutter and personalization.  You want someone to be able to picture themselves living in your house, and it’s hard for them to do that when it still looks like your home.  Consult with a stager or real estate agent to get the best possible look for your property.


Have an Amazing Real Estate Agent -- Above all, none of these tips would work if you didn’t have an amazing real estate agent at the helm.A good agent knows what to do in terms of staging and curb appeal, what’s important to repair and what isn’t, and arranges all of the moving people and parts such as photographer, stager, and potential buyers.For more information on hiring the right real estate agent for you, contact us today at Katrina Eileen Real Estate, for-Profit, for-Purpose.

Katrina Romatowski