What is color? Webster defines color as: a phenomenon of light (as red, brown, pink, or gray) or visual perception that enables one to differentiate otherwise identical objects. Sounds pretty boring when you break it down to its basest parts.
However, color is probably the most powerful tool a designer has in her toolbox. Just mention of color puts images in our heads. For instance if someone were to say, “I need some green”, we make that connection to money. In movie westerns the villain always wore the black hat while the hero wore… that’s right the white one.
What about other colors? What kind of power do they have over our minds? What do you think of when you hear the words “yellow streak”? What comes to mind when you hear the words “true blue”? How about “tickled pink”? We can’t forget about, “I saw red”! There is a reason we all relate to these phrases, color has a huge impact on how we feel.
What is your favorite color? Stay tuned because over the next few weeks, I’ll be talking about how we use color in our environments to make the statements we want in our homes and how it affects our moods and emotions.